Sexual objectification of the female body has been a relevant issue in the media, the arts, and society as a whole; comparing a woman’s worth with her physical appearance, and converting it into a passive object to be looked at, an object for the gaze. BOOBIES is an ongoing project that intends to literally objectify women, singling out one of the most objectified parts of the female body, the breast, and actually turning it into a household product to be valued by its functional use by others.
The A-Cup is the first piece of a series that intends to involve different women in the casting process, celebrating and taking control of their bodies, and transforming their breast into something else. The action is intended to reclaim women’s agency over their own body, what they do to it, what they do with it, and what they expose of it. It is a project intended for those who seek to protest against the sexist double standard that benefits men over women. After all, breasts were intended to be everyone’s first drinking vessel.